50 Cent Pulls Out $1 Million Glow-In
1. A Million-Dollar Reveal
At Art Basel Miami Beach 2025, 50 Cent stunned attendees not with a performance but with
a one-of-a-kind Hublot “Street Fighter Ball Rock” watch worth over $1 million.
In a darkened room, he showed off its full glow, declaring,
“You see the colors and all that… Turn the lights out. You can always do the deals like this.”

2. Design and Technology
The custom piece, inspired by the video game franchise,
features vivid colors and proprietary luminescent technology that
makes the entire dial and bezel erupt in electric light—its true hallmark of exclusivity.

3. Status and Spectacle
Experts say such a watch is commissioned, not bought, placing 50 Cent firmly among elite collectors.
The reveal, set to his own music, turned wearable luxury into “functional art” and dominated conversations at Basel.
4. Cultural Impact
The glowing wrist moment blurred lines between art,
performance, and personal branding—proof of 50 Cent’s ongoing ability to
“shine and command attention.”