Brittney Griner Sparks Social Media Firestorm: Boycotts American Eagle Campaign Featuring Sydney Sweeney
Brittney Griner Boycotts Campaign
WNBA star Brittney Griner has sparked a social media backlash by announcing she will boycott American Eagle’s latest campaign featuring Sydney Sweeney. Griner wrote, “I refuse to wear something that represents ignorance masquerading as creativity.”

Concerns Over Historical Messaging
Griner criticized the campaign for referencing the “dark history of eugenics,” suggesting it perpetuates harmful beauty standards and echoes troubling historical narratives.
The Campaign and Reactions
The campaign, noted for its striking visuals and nostalgic vibe, has drawn both praise and criticism. American Eagle responded, reaffirming their commitment to diversity and inclusion, while other celebrities and influencers have weighed in on the debate.

Cultural Impact
Griner’s stance has sparked wider discussions about fashion’s role in society, reminding brands to consider historical and cultural contexts and showing the influence public figures have in shaping these conversations.