Plus size is the new average: American women big and beautiful
Social Media and Beauty Standards
Social media has reshaped beauty ideals by
influencing how people see their bodies daily.
Unlike the 20th century, when there was one “right”
body type promoted by media and fashion, online platforms now show wider representation.
Greater Visibility, Changing Norms
Instagram, TikTok, and YouTube feature creators
of diverse sizes, skin tones, and abilities.
This visibility challenges the idea that beauty exists
at only one size and helps many people feel represented for the first time.
What Research Shows
Studies indicate the average American woman now
wears between a misses size 16 and 18. Susan Dunn explains,
“Just knowing where the average is can help a lot of women
with their self-image,” adding that these women “deserve to have clothing.”
Health and Balance
While acceptance has grown, health experts warn
weight trends matter medically.
The Mayo Clinic notes, “Obesity isn’t just a cosmetic concern.
It’s a medical problem that increases the risk of many other diseases and health problems.”
